Our selection from the long-established famous Shinshu brands includes “桜井甘精堂 Sakurai-Kanseido”, “雷鳥の里田中屋 Raichou-no-sato-Tanakaya”, “栗田製菓所 Kurita-Seikajo” and “軽井沢沢屋 Karuizawa-Sawaya”. In the “WABI×SABI” select shop, you can find contemporary Japanese lacquer products infused with traditional craftsmanship and a touch of modern sensitivity.
Get your souvenirs from our selection from the long-established famous Shinshu brands and our exclusive collection of local sweets only found in Azusagawa SA.
A selection of Japanese theme products by WABI×SABI includes general goods and Shinshu Kiso’s traditional handicrafts since the Edo period: Japanese lacquer, chopsticks, bowl, lunch bow.
Azusagawa SA’s exclusive sweets include: “Azumino funwari-otsukisama”, a premium Japanese madeleine cake made by all local Shinshu ingredients such as Shinshu made “Shinano-no-megumi” flour, pasture-raised Shinshu egg, Komagane made black sesame, Shinshu apple “Shinano-gold”. “Ringo-no-tsubasa”, a mellow apple tart baked with almond cream covered with plenty of Shinshu apple “Shinano-sweet”.
A selection of sweets made by the long-established famous local number-one wedding cake bakery “Gateau Fraise”. Not available in any other SA or PA.
Karuizawa-Sawaya Jam Products
An Additive-free, Japan made fruits in season jam. Azusagawa SA’s highly recommended jam. Over 15 different tastes of jam always available, including the popular strawberry and blue berry.
Azumino Yogurt Drink
Made by using the raw milk from local Shinshu Azumino farm, it is a stabilizer free natural yogurt drink with a rich and full-flavored smooth taste.
Price 150ml：¥183, 500ml：¥453, 900ml：¥734
Matsumoto Temari (Japanese handball)
A craftsmanship from the castle town of Matsumoto since the middle of the Edo period. Also known as the “handball of good fortune”, there was a custom for every daughter to marry to carry the handball as an symbol of happiness.
Because of its beautiful design, Matsumoto Temari has become a popular international souvenir.